Bionic switched from Minecraft to Fortnite. We checked 47,106 channels that switched categories. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Bionic switched from Minecraft to Fortnite. We checked 47,106 channels that switched categories.
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SWITCHING NICHES
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Does Switching Niches Cost You Views?
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Bionic left Minecraft for Fortnite at 90,000 subscribers and 10,000 to 20,000 views a video. Everyone told him not to. His first Fortnite video got under 1,000 views, and for about six months the rest stayed in the hundreds.
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Then one unscripted video did 100,000 views in a week. We checked how often other channels lose views when they switch.
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What Happened To 47,106 Channels That Switched
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How first-week views changed from five videos to the next five, with and without a switch.
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Switched to a new category
Same-size channels that didn't switch
| Fell by more than half |
Held or grew, under 2x |
| Fell by less than half |
Doubled or more |
Long-form videos since mid-June. A switch is 4 of 5 videos in one YouTube category, then 4 of the next 5 in another. vidIQ data, October 12.
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Switchers who kept posting weren't more likely to see their views fall. 44% did, against 47% of same-size channels that didn't switch. Their swings were bigger, though, mostly upward: 27% doubled their views, against 20%.
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Vote below to see what our data says about your answer.
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VIDIQ CREATOR POLL
Have You Ever Switched Niches?
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No, same topic since day one📌 |
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Not yet, but I'm thinking about it🤔 |
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Yes, and my views dropped📉 |
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Yes, and my views grew📈 |
Mulai, pick one and we will show you what everyone else said.
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What He Learned From Switching Twice
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After the switch, Bionic deleted or hid his Minecraft videos to show the algorithm he was a Fortnite channel now. He thinks it worked but isn't sure, and he'd never do it again.
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When he later switched back to Minecraft, he went in with a plan. He brought the thumbnails, ideas and title formats that worked in Fortnite, timed it to PewDiePie's return to Minecraft, and asked a Minecraft creator he was close to if he could join their group. "And it worked," he says.
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For cars, his other passion, he's starting a second channel instead of switching the main one.
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Talk soon,
Rob from vidIQ
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vidIQ Inc.
548 Market St #70172
San Francisco CA 94104, US
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