YouTube had a record 14.2% of US TV viewing in July. Plus, it's testing a Shorts bonus. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
YouTube had a record 14.2% of US TV viewing in July. Plus, it's testing a Shorts bonus.
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YOUTUBE ON TV
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Make Your Videos Easier To Watch On TV
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Netflix now carries videos from YouTube creators like Ms. Rachel and Mark Rober, and YouTube has reportedly offered some top creators millions to post only on YouTube for a set period. In July, YouTube had a record 14.2% of all US TV viewing, nearly double Netflix's 7.8%, according to Nielsen.
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So how do your videos look and sound from the couch?
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Try The Couch Test
Play one of your videos on a TV and sit where you normally watch.
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Aa
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Can you read the text without leaning forward? |
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►
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Can you follow each screen recording? |
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♪
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Can you hear every word through your TV speakers? |
See your TV watch time in YouTube Studio under Analytics > Audience > Device type.
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OCTOBER OFFER
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40% Off MAX For 6 Months
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Mulai, once you've seen your TV watch time, Max Mode AI in MAX can help you plan videos for those viewers.
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“…it helped me narrow down the videos my viewers like to see…”
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40% off monthly MAX plans for your first 6 months; billed monthly, cancel anytime. Not applicable to PayPal payments; coaching is excluded.
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VIDIQ CREATOR POLL
What Usually Decides Your Next Video?
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A guess I write down and check📝 |
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Where my channel is heading🧭 |
More than 2,000 creators have answered Tuesday's poll. Pick yours and see where everyone else landed.
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More From This Week
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YouTube Is Testing A Bonus For Posting Shorts
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It's invite-only for Partner Program creators in the US, UK, Germany, Brazil, Japan and South Korea. Invited creators can earn a minimum payment by hitting a monthly public Shorts target. Check your email and YouTube Studio for an invite.
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Spot Rising Videos In Your Niche
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Add channels like yours to vidIQ's Competitors tool and sort their videos by views per hour. Then compare their topics, titles and thumbnails before choosing what to make.
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In Case You Missed It
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Last Thursday's lead story
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YouTube Just Changed The Shorts Algorithm
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YouTube is updating the Shorts feed to favor original work. If you use other creators' clips, the video covers what YouTube left unclear.
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VIDIQ EXCLUSIVE CREATOR INSIGHT
Share of channels that posted 4 or more Shorts in each of July, August and September, by subscriber count
About 3 in 10 posted 4+ Shorts every month.
That's out of more than 10 million channels that posted a Short from July to September. Bigger channels often have more help, which may explain some of the climb. vidIQ data, October 2026.
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COMPLETELY REBUILT
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The New vidIQ Mobile App Is Here
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We rebuilt the vidIQ app from scratch. Faster performance, cleaner interface, and real-time analytics that load when you need them.
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VIDIQ PRO TIP
Use keyword research to compare search trends and find topics to explore for your next video.
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That's the week. See you soon,
Rob from vidIQ
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vidIQ Inc.
548 Market St #70172
San Francisco CA 94104, US
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