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Rabu, 10 Agustus 2022
How to achieve natural-looking lighting for your next shoot; plus using NFTs to make a customer connection
What can influencers do for you?
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Wednesday, August 10, 2022
Can't stop, won't stop moving
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When you work in marketing, you hear the word "storytelling" rather frequently. As in, all day, every day. But exactly what do people mean when they use the term? To me, it refers to narrative that isn't overtly promotional ("buy this now" is not a story), is compelling (the customer cares about the outcome), and that has a consistent, logical throughline (the pieces hang together). This requires a clear company mission that is long-term and strategic, which means storytelling can be harder to pull off than it appears. But when it does, well, that's why we're all here. And when you need to execute (how's that for a segue), we have the advice and inspiration to help you do just that. This week, getting the lighting right, a no-nonsense look at influencers, thoughts about NFTs, and fantastic photos of Queen Elizabeth's hobbies (yes, we have Corgis).
Happy creating!
Jennifer Braunschweiger
Senior Director of Content Marketing
DREAM IT
Video: How to Establish Motivated Lighting for Natural Looking Interviews
Motivated lighting means a light source in your scene that appears to come from an element within the scene. How do you set it up and what techniques make it look most natural? An expert tutorial shows exactly what to do.
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MAKE IT
5 Most Common Misconceptions About Influencer Marketing
Oh, if I had a dollar for every time someone said, "Let's hire an influencer!" It can be a great idea, but only if you (and your leadership) are clear on what an influencer strategy can and can't achieve. Sound familiar? We straighten out some misconceptions.
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SELL IT
A Royal Off Duty: Queen Elizabeth II's Hobbies in Photographs
In more than 70 years on the throne, she's never given an interview. What Shutterstock's incredible editorial collection shows about the Queen's hobbies.
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TALK ABOUT IT
NFTs Bring Brands and Consumers Closer Together
What can Web3 do for your brand? We take a look at what some companies are doing with NFTs to engage more directly with customers. We hope you make something great today.
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