Do You Know ?: Advanced YouTube Analytics That Most Creators Overlook

Your weekly cheat code for YouTube. News, updates, and smart growth tips from the folks behind vidIQ.

Advanced YouTube Analytics That Most Creators Overlook

Most creators think they're "using analytics," but they're really just glancing at the basics. In this week's post, Jay breaks down the advanced YouTube metrics that actually move the needle - from hidden traffic sources and retention curves to revenue drivers most people ignore. If you're serious about growing this year, this is the data deep-dive to bookmark.

Read: The advanced analytics guide

Will MrBeast be #1 Forever?

YouTube has always had a "greatest of all time" - from Smosh and PewDiePie to T-Series and now MrBeast - but history shows no one stays on top forever. In this video, Dan breaks down what each era's GOAT reveals about how YouTube itself is changing, why MrBeast represents the shift from art to science, and where the pendulum might swing next.

Watch: The future-of-YouTube breakdown

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More From Last Week

New: Community Guidelines Checks Before You Publish

YouTube is quietly rolling out pre-publish Community Guidelines checks that scan your video for potential violations before it goes live - giving you a chance to fix issues and avoid surprise strikes. In this quick thread, we break down how it works, who gets it, and why it shifts you from "post and pray" to "review and decide."

Read: How the new pre-publish checks work

The Christmas Song That Prints Money on YouTube

What if one music video could go viral on autopilot every December and quietly print six figures in ad revenue every single year?

See the revenue breakdown

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