$178 from 2.5 million views. The real math behind Shorts revenue - and why RPM varies 10x between videos. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
$178 from 2.5 million views. The real math behind Shorts revenue - and why RPM varies 10x between videos.
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The strategies and insights helping creators grow this week.
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How Much YouTube Pays for Shorts in 2026
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vidIQ's highest-earning Short pulled in $178 from 2.5 million views - roughly $0.16 per 1,000 engaged views. But another Short on the same channel earned $0.60 per 1,000 with a fraction of the views. RPM on Shorts varies wildly video to video, and the difference comes down to audience geography, engaged views vs raw views, and whether you layer in memberships or Super Thanks. This breakdown covers the real numbers across 160+ Shorts and what other creators are actually earning.
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LAST CHANCE - APRIL
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The Window Is Closing
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35% off Boost. 12 months locked in. Billed monthly. Cancel anytime.
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We have been shipping. New tools, deeper integrations, and features built to give creators an unfair advantage are in the pipeline for the next few months.
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Lock in now and you stay on this rate for a full year - plus you are first in line for whatever ships next.
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Valid on Monthly Boost plans for 12 months; not applicable to PayPal payments. Coaching is excluded.
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FEATURE SPOTLIGHT
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Thumbnail Editor
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Move from rough idea to click-worthy thumbnail faster. The updated Thumbnail Editor gives you cleaner generations, sharper detail, and the control to tweak text, colors, and layout without rebuilding the whole design every time.
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In Case You Missed It
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Popular content from an earlier issue
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He Makes $6,000/Month Reviewing Products He Gets for Free
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Reezy Resells built a $6,000/month recurring income stream through the Amazon Influencer Program - no subscribers, no viral videos, no monetized channel required. Brands send him free products, he films quick reviews, and posts them on product pages that already have traffic. This episode covers exactly how he picks products, gets free samples, and scaled from $700 to $6K in eight months.
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More From Last Week
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Quick hits and updates you might have missed
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Most Creators Are Missing Out on YouTube Shorts Printing Money
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Joe Sabini went from zero to monetized on Shorts in about 40 days and cleared $20K+ in 150 days. This podcast episode covers the mechanics: faceless storytelling, hook structure, audience geography driving RPM, escaping the 30K view jail, and why one Short hit 1.7 million views on YouTube but only 300K on TikTok with the same clip.
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This Is Why Your Shorts FAIL
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A study of 3.3 billion views across 5,400 Shorts found one clear pattern: if 60%+ of viewers do not swipe away in the first few seconds, the Short is dramatically more likely to go viral. The hook is everything - and this one-minute breakdown shows you exactly what the data looks like.
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COMPLETELY REBUILT
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The New vidIQ Mobile App Is Here
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We rebuilt the vidIQ app from scratch. Faster performance, cleaner interface, and real-time analytics that actually load when you need them. Check your stats between uploads, get AI-powered video ideas on the go, and track your channel growth from anywhere. If you tried the old app and gave up, this is a different experience.
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vidIQ Pro Tip ✔
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Compare multiple keywords at once and spot trends before they peak. Our updated keyword tool shows momentum and velocity - so you can predict what's about to blow up instead of chasing what already did.
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Get More from vidIQ
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✓ Read our free articles, listen to podcasts on-the-go.
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✓ Subscribe to our YouTube channel, vidIQ - growth strategies & live reviews.
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✓ Subscribe to our new vidIQ Tutorials channel - step-by-step and how-to videos (new!)
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✓ Join us at upcoming vidIQ events - virtual and in-person.
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✓ Explore vidIQ and grow your channel faster with insights, not guesswork.
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vidIQ Inc.
548 Market St #70172
San Francisco CA 94104, US
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