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Generate better AI videos with these 5 prompting tips
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Creating videos with GenAI isn't just about what you describe — it's about how you direct the scene. With the right cues around motion, framing, and lighting, you can turn a simple idea into a campaign ready for real-world use.
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Describe camera movements
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Direct how the viewer moves through the scene. Use terms like "push-in," "tracking shot," or "orbit" to create motion that feels smooth, cinematic, and purposeful.
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Set the mood with lighting
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Lighting shapes the tone of your video. Try "golden hour" for warmth, "soft natural window light" for realism, or "neon glow" for a more stylized, conceptual feel.
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Add textural elements
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Subtle motion and effects make your video feel cinematic. Experiment with "motion blur," "atmospheric haze," "water droplets," or "film grain" to add depth.
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Choose the right lens
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Perspective matters. Use cues like "macro lens" for close up details, "24mm wide lens," for sweeping landscapes, or "portrait lens" for a shallower depth of field.
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Angle the shot with intention
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Frame your subject. Test out "low-angle tracking" for a sense of power, "gimbal glide" for premium lifestyle scenes, or "over-the-shoulder" for an immersive feel.
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