More watch time without a new upload

Nearly half a video's first-year views land after month one. Most never get that tail.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ 

Nearly half a video's first-year views land after month one. Most never get that tail.

DEEP DIVE

THE BACK CATALOG More Watch Time Without A New Upload Every channel has one - a video that did alright, went quiet, and has not been opened since. You moved on to the next upload, and it kept ticking over without you. The question is whether it was finished, or just left alone. See which video to reopen first → Month One Is Not The Whole Story A video's opening weekend feels like the verdict, and for most channels it is the only weekend anyone looks. We pulled the first-year view curve for 33.7 million long-form videos as they crossed their first year. A quarter of that year lands on day one.

WHERE A FIRST YEAR OF VIEWS COMES FROM Cumulative share of first-year views, 33,742,911 long-form videos. 25%     55%               100%         Day 1 Wk 1 Mo 1 Mo 3 Mo 6 Yr 1  Earned in month one    Earned after month one 44.8% arrives after month one. For the median video, 6.8%. The long tail is real, and most videos never get one. None of that is automatic. Nothing in the curve says an old video will get a second run, and most of them do not. The job is picking the one that could.

VIDIQ CREATOR POLL How Old Is Your Best-Performing Video?   Less than a month old🌱   One to six months old📆   Seven to twelve months old⏳   More than a year old🏆 Mulai, pick one and we will show you what everyone else said.

Find The One That Deserves A Second Chance Not every upload is worth reopening. Look for the one where people stayed once they arrived, but not many arrived. That is a packaging problem, and it is the cheap kind to fix. Change The Cheapest Thing Swap the thumbnail and title, and let YouTube run the test. On a video you published last year, a new thumbnail is the whole cost. Then make sure it points somewhere. End screens and playlists are what turn one view into a session. Watch The Full Back-Catalog Audit Talk soon, Rob from vidIQ

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