Rabu, 15 Juni 2022

What makes a pastel color extra clickable

 
Plus, the nerdy 101 on boom poles
 
shutterstock
IMAGES    FOOTAGE    MUSIC    BLOG
 
 
 
Wednesday, June 15, 2022
 
Cellophane flowers of yellow and green
 
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This morning I spoke at a program for recent college graduates looking for editorial jobs. They asked astute questions about how we measure our work, define our success, chart our future. The panelists and I talked about metrics, traffic, and budgets. But we also spoke about knowing our readers, trusting our instincts, and being curious people. I was reminded of a comment a former boss of mine used to make all the time: "Where's the surprise?" she'd say. It drove us nuts -- surprise? what did she mean by surprise? -- but the comment still runs through my head multiple times a day, even years later. What are you, the creator, giving your audience that they didn't even know they wanted?
 
Happy creating!
 
jen
 
Jennifer Braunschweiger
 
Senior Director of Content Marketing
 
 
 
 
 
DREAM IT
 
 
A Brief History of Stars in Art, Imagery, and History
 
"The stars are mansions built by Nature's hand..." -- William Wordsworth. And what else? A dive into our design fascination with this unique shape.
 
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MAKE IT
 
 
Recording Audio 101: Boom Pole Basics
 
So you want to buy a boom pole! Good for you. Here's what you need to know to bring your audio to the next level (or at least about head high).
 
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SELL IT
 
 
Data-Backed Ways to Include Pastel Colors in Your Ads
 
Is Millennial Pink still a thing? We turn to Shutterstock.AI to answer this -- and other softly glowing questions -- about pastels.
 
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TALK ABOUT IT
 
 
Tips from a Brand Director and Climate Change Professional
 
Where climate change meets branding, you have world building: How do you imagine the world you'd like to see and communicate that vision in your marketing? I see skies of blue and clouds of white... (Sing along with me!)
 
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