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Rabu, 13 Juli 2022
FREE Gen Z mood boards, and a visual history of tie dye
Plus a video tutorial on choosing the right lens for filming an interview
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Wednesday, July 13, 2022
Come as you are, as you were
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I'm going to put a stake in the ground and say I dislike using the word "authentic" when it comes to content. It's just another way of saying, don't be fake and don't lie to your customer. To which I say: Of course not! People know when they're being lied to and (newsflash) they don't like it. Maybe we need a marketing version of the Hippocratic Oath, "first, do no harm." Something like, "first, don't lie." And with that...on to the stories! This week, we have thoughts on marketing to Gen Z, what works for CPG ads, and we travel down a beautifully tie-dyed memory lane.
Happy creating!
Jennifer Braunschweiger
Senior Director of Content Marketing
DREAM IT
6 Free Mood Boards That Embody Gen Z Aesthetics
You're trying to reach Gen Z...what does that look like? We have FREE freee freeee! mood-board bundles that give you the palettes and the visual direction to make your marketing both consistent and appealing to those up-and-coming folks. It's a vibe.
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MAKE IT
Choosing the Right Lens for Filming an Interview
You landed the interview for your film project. That felt like the hard part, but now you have to choose the lens that will help you get the shots just right? Sigh. Happily, our film expert Lewis McGregor lays out exactly how to choose the lens that will set you up for success. Next step, figuring out what to ask.
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SELL IT
How to Build Clickable CPG Campaigns According to Data
The goal of any marketing campaign is to break through the clutter to connect with a customer. For consumer packaged goods, what are the best practices? (Yes, do include glass packaging and plants.) We turned to Shutterstock.AI for insights.
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TALK ABOUT IT
The History of Tie-Dye, Told Through Images
And tie-dye! It's on-trend now, and it will be again. Weave a daisy chain for your hair and join us in this visual history.
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